How Contextual Marketing Can Boost Your Business
When compared with generic marketing, 54 percent of your users engage better with personalized content marketing. According to Janrain & Harris Interactive, 74 percent of users get flustered when...
View ArticleIntelligent Personalization With Agile CRM Dynamic Landing Pages
Landing pages are one of the most important aspects of a website – the only shot at a first impression that can potentially make or break a prospecting lead. A well-designed landing page will convert...
View ArticleWhy Customer Service is Key in Your Marketing Plan
Peter Drucker got it right. “There is only one valid definition of business purpose: to create a customer,” he noted. “It is the customer who determines what a business is. What the business thinks it...
View Article15 Minutes to Inbound SMS Marketing
If you rely on email marketing, you also should take a look at SMS marketing. Here’s why. Email is arguably the foundation of all successful marketing efforts due to its ubiquity, scalability and raw...
View Article6 Tips to Personalize Email Marketing for B2B Leads
I get a personalized birthday card from my go-to shopping site thanking me for my business (with details of my last visit, mind you!) and a gift card worth $50. I’m flattered and fire up the app to...
View ArticleFive Ways Marketing Automation Can Boost Customer Loyalty
Brand loyalty isn’t obtained the same way customers are. It is a satisfied customer who creates brand loyalty. Apple is a great example of brand loyalty done right. The tech giant has 90 percent brand...
View ArticleHow to Make an Effective Landing Page
A good landing page is as important to your marketing plan as a good foundation is to a new building. Your prospect has arrived at this page after seeing your ad or CTA and you need to keep their...
View Article5 Reasons to Use Dynamic Content in Your Marketing
Marketing must be personalized to be successful. Consumers want a unique and relevant message. One-third of marketers polled believe that personalization will be the most important focus for the future...
View ArticleImprove Work Efficiency with All-in-one Agile CRM
The most critical resource in our lives is time. However, the passage of time is out of our hands; seconds keep ticking away. Yet, how efficient we are at using our time determines whether or not we...
View ArticleHow to prepare a winning omni-channel marketing plan
Marketing has been transformed by the digital age. It operates in social media, websites, mobile applications, and more. Offering a seamless experience is only possible with a unified approach to...
View ArticleHow to Get the Most out of Your Marketing Strategy
Businesses don’t all run the same way. That doesn’t mean you can just wing it and hope to make money though. Creating and implementing a marketing strategy unique to your business will help you grow...
View ArticleTop 20 Marketing Buzzwords in 2020
Marketing buzzwords seem to change with the wind these days. However, keeping up with the most important ones can help ensure your marketing strategy stays on par with the competition. Love them or...
View Article15 Amazing Trends in Marketing Automation Every Business Should Look Forward to
Marketing automation has dangled as the holy grail for years. Simplify your workflow. Personalize your marketing via every channel and device so you attract and engage the attention of your prospects...
View Article9 Steps to Create an Awesome Marketing Plan
Marketing plans are a dime a dozen, right? Not exactly. You can write a run-of-the-mill marketing plan and accomplish more than a bunch of cold calls and a sale or two, but to write a truly effective...
View Article8 Customer Journey Workflows to Master Brand Experience Marketing
As marketers, we don’t just want customers to know our brands, we want customers to experience our brands. But, what does that mean? Well, first of all, brand experience is the thoughts and feelings...
View Article15 Unheard Ways of Achieving Greater Results With Marketing Automation
What is Marketing Automation The phenomenon of Marketing automation simply refers to a kind of technology that responsible for managing marketing processes as well as multifunctional campaigns, across...
View ArticleFive Ways Marketing Automation Can Boost Customer Loyalty
Brand loyalty isn’t obtained the same way customers are. It is a satisfied customer who creates brand loyalty. Apple is a great example of brand loyalty done right. The tech giant has 90 percent brand...
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